KEVIN VOSS

Biography

Kevin E. Voss (Ph.D., Washington State University) is a Professor of Marketing in the Spears School of Business at Oklahoma State University and a Don and Cathey Humphreys Chair in International Studies. Dr. Voss' Research interests include international strategic alliances, international branding issues, brand alliances, measurement of marketing phenomenon, and cross-cultural research methods. His research has been published in the Journal of Marketing Research, Journal of Retailing, International Marketing Review, European Journal of Marketing, Journal of Business Research, Marketing Letters, Psychology & Marketing and other journals and conference proceedings. Dr. Voss and serves on the editorial review boards at Journal of the Academy of Marketing Science, International Marketing Review, Psychology & Marketing, and served as Associate Editor at European Journal of Marketing in the area of research methods for 8 years. Currently, he teaches marketing research methods (Ph.D. program), global competitive environment (MBA program), and brand marketing (undergraduate). He has received OSU's Distinguished Teaching Award, the Spears School of Business Richard W. Poole Research Excellence Award (twice), served as faculty fellow at the Academy of Marketing Science Doctoral Consortium, and was selected to represent Washington State University at the 1996 Sheth-AMA doctoral consortium. He is a member of the American Marketing Association, the Academy of Marketing Science, and the Association for Consumer Research.