AJAY SUKHDIAL

Biography

Ajay Sukhdial (Ph.D., University of Oregon) is Associate Professor of Marketing in the Spears School of Business at Oklahoma State University. His research interests include the role of values and emotions in consumer behavior. His research has been published in the Journal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Marketing Letters, and Sports Marketing Quarterly among other journals and conference proceedings. Ajay teaches consumer behavior, and international marketing strategy.