TOM BROWN

Biography

Tom J. Brown (Ph.D., University of Wisconsin - Madison) is Noble Foundation Chair in Marketing Strategy and Professor of Marketing in the Spears School of Business at Oklahoma State University. In addition, he serves as Director for the Center for Customer Interface Excellence. His current research interests include the customer orientation of service workers and other factors that influence interactions between customers and frontline employees, as well as the causes and effects of corporate reputation. His research has been published in the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, Journal of Applied Psychology, Journal of the Academy of Marketing Science, and other scholarly journals. He has received the Regents Distinguished Research Award for the Spears School of Business and has been recognized as one of the top 50 MBA graduates from Oklahoma State University. Tom teaches marketing theory (Ph.D. program), services marketing (executive Ph.D. program; undergraduate), and marketing research (undergraduate). He is co-founder of the Corporate Identity / Associations Research Group. He is coauthor (with Gilbert A. Churchill, Jr., and Tracy A. Suter) of Basic Marketing Research (8th edition) and (with Tracy A. Suter) of MR2.